Nothing enables an organization like clarity.
Nothing disables like confusion and clutter.
Put clarity to work.

Paul Pendergrass is an independent communications advisor and writer. With the fresh eyes of an independent outsider, he helps leaders say less, mean more and go faster.

Paul Pendergrass is an independent business advisor who helps leaders use communications to accelerate their business strategies.

For nearly two decades, Paul has consulted with leaders of large and small companies around the world, helping them clarify their stories, break through the clutter and inspire action.

Before that, Paul worked 17 years for The Coca-Cola Company in a variety of communications roles in both the corporate headquarters and field operations. At the headquarters, Paul headed Coke's internal and investor communications, and worked as the principle speechwriter for the company's legendary chairman and chief executive officer, Roberto Goizueta. In the field, Paul served as the communications director for the team charged with turning around the company's business in early-post-apartheid South Africa. After that, he served as vice president of communications for the company's European operations, helping lead the recovery efforts after one of the rockiest periods in Coke history.

Paul has also written extensively on “business spin” under the loosely guarded pen name of “Jack Flack,” primarily for the DealBook section of the New York Times, but also for and the as well.

A U.S. citizen who has resided on our four continents, Paul lives in Atlanta. He holds a bachelor’s degree from the University of Georgia’s Grady School of Journalism.

Paul is a board member of the Alliance Theatre and Common Good Atlanta, a non-profit organization that brings college education to incarcerated people.

Connect with Paul


Ready to start the process of clarifying? Send me a message, and I’ll come back to you quickly.



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